Top 5 Personalization Apps in New Zealand: Q2 2023 Performance

The second quarter of 2023 saw varying performances among the top 5 personalization apps in New Zealand on a unified platform. Here’s a closer look at the trends in weekly downloads, revenue, and active users for each app.

Pixel Shimeji - Desktop Pet experienced fluctuating weekly downloads, starting at 1.8K in late March and ending at 953 by the end of June. Weekly revenue peaked at $6 in mid-April and mid-May, with other weeks showing modest earnings. Active users saw a significant increase, starting at 1.5K and reaching a peak of 4.7K by the end of the quarter.

Keyboard themes : fonts, emoji had a notable peak in active users, starting at 1.1K and peaking at 4K in late May. Weekly downloads showed a downward trend, starting at 1.6K and ending at 355. Revenue remained low, peaking at $13 in early April.

ThemeKit - Themes & Widgets showed consistent weekly downloads, starting at 589 and gradually increasing to 872 by mid-May. Revenue peaked at $30 in late April, while active users steadily increased from 2.4K to 3.6K by the end of June.

Wave Live Wallpapers Maker 3D observed a steady number of weekly downloads, starting at 649 and ending at 505. Revenue peaked at $10 in early April, while active users fluctuated, peaking at 1.2K in early April and ending at 1K by the end of June.

Neon Love Theme showed varying weekly downloads, peaking at 674 in late May before dropping to 241 by the end of June. Active users followed a similar trend, peaking at 739 in late May and ending at 404.

For more insights and detailed data, visit Sensor Tower.